Today I’m going to discuss my own experiences using Adwords and Yahoo Search Marketing to drive traffic to your website. So many people debate that yahoo is cheap and adwords is expensive. Well let me tell you, in my own experiences Yahoo is more expensive than google.
The reason is because the keywords you bid on through Yahoo all have its own minimum requirement, and will not become active until you change your bid to that specific minimum bid. Google Adwords also has a minimum bid requirement on keywords, however, you can bid as low as $0.10 and your keyword will still be active, although might not be on the first
page of Google.
When I used Yahoo to drive traffic onto my website, some keywords were a minimum of as low as $0.40 and as high as $1.50 per click. This was outstanding as the same keywords I compared using adwords showed me a minimum of $0.10 in order to be active. When I sold mp3 players, I had a nice eye catching ad which drove lots of traffic to my page while the bids
I had on top keywords were not even more than $0.25/click.
One good thing about Yahoo, you can know what bid it will take to get to a specific spot on the sponsor results whether its #5 or #1. Another thing about Yahoo I recently discovered, they are now partnered with eBay, so now your Yahoo ads will show up on eBay search results at the very bottom of the listing. But not all will appear, as eBay also list websites who list their ads on Shopping.com. The difference with this is, they will appear at the bottom of the page with an image, while Yahoo ads will only be in a form of text. It depends on what product or keyword whether eBay will display Yahoo text ads or Shopping.com listings at the bottom of the search results.
In conclusion, I favor Adwords over Yahoo, though Yahoo did get me pretty good ROI, but I’ve always done better with Google Adwords.
I would really love to hear other people’s experiences using the 2 pay per click services.
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