[digg-me] We will demonstrate a Google secret technique I personally use on my campaigns in order to get a higher click through rate CTR and a higher conversion rate. Many people do not know about the way Google handles ads, whether its ranking it high, or pushing the ad back onto the 3rd or 4th page.
Recently, I goggled an article which explained this secret technique some businesses use in order to get a higher click through rate on their ads, making their ads appear more higher with a low cost per click. I discovered by using the ” {KeyWord: title} ” in the title of the ad, dramatically increased my CTR and allowed me to decrease my cost per click, resulting in a more higher placement than I was when I used simply title in the header.
You see, if you use a normal title on the ad, people will type in any keyword, in which you have in your list, and though your listing may appear in the search results, they might click on another companies add if its in bold letters. When a user searches for a keyword, the eye will automatically look at any bold lettering, especially if the ad is telling them what they are looking for. By using the {Keyword: Name} technique, the title of the ad will display what ever
the user has typed in, as long as that keyword is in your keyword list.
Let me give you an example , while the adwords ad is currently : {KeyWord: Shoe
Making Money} for win
As you can see, ShoeMoney is in bold letters , when the user searched for Shoemoney. When the user typed in Shoemoney, everything within the { } was replaced by the users typed keyword, followed by the rest of the text in the title of the ad. This is a very powerful technique, and works with any keyword.
Now, if for some reason the user types in a long keyword, that may not even fit in the adwords title (as adwords doesn’t allow more than 25 characters) , the keyword is then replaced by what was placed after the ( {KeyWord: ) such as, if the user’s long keyword was “Buy Show Money and earn”, the title will instead display ” Shoe Making Money for win”.
Another way of getting a higher CTR is by disabling Google Content in the
campaign options.
We hope this article has been very helpful in achieving the best Google
results.
